Prof. Horacio Falcão

Senior Affiliate Professor of Decision Sciences at INSEAD

Biography

Senior Affiliate Professor of Decision Sciences at INSEAD Horacio Falcão teaches and researches on Negotiation Sciences, while also directing the INSEAD executive education Negotiation Dynamics programme. He is the creator of the Value Negotiation system: a strategic and flexible approach to negotiation designed to maximize rewards at minimum risk in an international and complex world. He is also the founding partner of two companies: Value Negotiation Co. (VN), an advisory company to support organizations in their complex negotiations; and VN Tech, a negotiation-support software company. In 2010, Horacio published his book: Value Negotiation: How to Finally Get the Win-Win Right.